Must be an individual episode, special episode, or mini-series. Podcast limited-series or special episodes that examine the business world, business marketing, finance and investments in narrative form, interviews, and conversation.
Social media campaigns that promote B2B products or services including software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc. To celebrate this dynamic work, we’ve introduced new B2B Marketing honors, including:ĭigital advertising or PR campaigns, or use of media to promote B2B products and services including software, research, conferences, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc.īranded content hubs, videos, articles, or branded programs that promote B2B products and services including software, research, electronics, equipment, office supplies, advertising and creative services, team engagement, health and happiness programs, etc. From business-focused podcasts to creative campaigns for business tools. Today, B2B marketers are finding creative ways to reach digital professionals, and give them new tools and skills to improve their work. Honor Your Work In New Categories for B2B Marketing In partnership with LinkedIn, we are celebrating the smart, creative ways B2B Marketing teams promote their products and services to industry professionals by introducing a dedicated suite of honors for B2B Marketing in Advertising, Media & PR, and Social ! We have also expanded the list of Business categories in Video, Podcasts and Social. Amidst shifting business needs, we are also witnessing a new era for B2B marketing efforts-that center creativity, great storytelling and reaching marketers in new ways. No one understands this more than the organizations making game-changing business solutions, like past Webby Winners Shopify, Square, Canva, Microsoft and Google.
However, leaders also have access to new products and services that better equip them to meet the needs of the moment.
Today, decision makers are navigating a unique set of challenges-from meeting KPI’s, to understanding consumers’ shifting expectations, to telling compelling stories that reach audiences in more platforms than ever before.
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